Festival Model Position Description

Festival Model Description

Position Title: Festival Model

Sub-Types: Brand Ambassador, Product Demonstrator, Lead Generation Model, Dancer Model, Costume Model, Promotional Model, Beverage Model, Booth Model, Vendor Model, DJ/Band Promoter, Body Paint Model, Social Influencer, Safety & Wellness Team, Anti-Pickpocket Team, Plur Team, and more.

Position Summary: Experiential Modeling

If you love music and you love connecting with people, then working at a music festival as an experiential model might be the perfect gig for you. Experiential modeling is essentially the application of modeling to create a unique experience.

BookModels, an online modeling platform, and experiential marketing consulting firm is recruiting models to work as 1099 independent contractors for the 2020 festival season.

Festival models are hired by producers, promoters, brands, sponsors, companies, vendors, DJs/bands, and other entities to execute and assist in a variety of branding, marketing, operational, and special team’s campaigns and duties.

The majority of festival models are empowered by a client or sponsor to help raise brand awareness and ultimately increase sales by employing a variety of experiential marketing and modeling strategies. Typical duties include promoting products or services, generating hard and soft leads, interacting with as many festival attendees as possible, and connecting with consumers with a positive and respectful attitude.

In many cases, experiential models are also utilized to invest in the festival culture and community, not just market to it. Brands and companies are starting to use festival models to positively impact the experience and culture they are immersed in. Some examples of this include a safety and wellness modeling team, a Plur team, and anti-pickpocketing initiatives.

MODEL REGISTRATION

Responsibilities & Duties: The Fun Stuff

Manage experiential events and activations, including product demonstrations, interactive destinations, brand displays, and other client and sponsor events.

Implement and execute innovative crowd marketing campaigns.

Executing and assisting in brand activations, experiential marketing campaigns, and custom AR/VR activities and events for brands, partners, sponsors, and vendors.

Generate, collect, and follow up with email, SMS, social media, and RFID leads.

Capture content, create content, and spread content. Content creation includes interviews, live-streams, quizzes, real-time contests, behind the scenes, & sharing.

Develop & execute real-time social media strategies, takeovers, and shout-outs.

Promote and represent industries and categories such as style, fashion, beauty, accessories, consumables, travel, tech, and more.

Educate attendees about products/services, offer samples, & increase awareness.

Understand the value propositions and buyer personas of your client, profile your audience, and track objective metrics.

Liaise with different client, sponsor, and brand sales & marketing teams for each specific job.

Qualifications & Skills: Our Values

Required:

Must be an adult and legally able to work as a 1099 independent contractor in the US.

1+ years of experience in modeling, marketing, sales, hospitality, or customer service.

Excellent communication, customer service, and problem-solving skills.

Ability to operate a smartphone, tablet, or computer in fast-paced situations.

Must be available to travel, work nights, weekends, early morning hours, & overnights.

Be able to lift 50 pounds and stand or walk for extended periods.

Ability to quickly learn product details, brand information, and marketing strategies.

Possess a passion for the music festival industry, culture, and community.

Have a keen interest in marketing, promotions, branding, and social media.

Outgoing personality with a positive attitude. Plur.

Engaging, friendly, and approachable character.

Be available to work multi-day events, sometimes 4-5 days in a row.

Must be able to tolerate loud music and bring a pair of earplugs.

An active presence on and knowledge of major social media platforms.

Familiarity with software and tools such as Salesforce and other CRM systems.

Be able to raise awareness while navigating complex crowds efficiently.

Experience working within a team as a cohesive unit.

GET BOOKED TODAY

Preferred:

This role requires a basic to intermediate understanding of experiential and brand marketing. Advanced understanding of festival culture, logistics, and production is preferred, but not required.

To excel as a festival model and build repeat contracts year over year, you will need to have above-average networking and communication skills. Previous experience as an experiential marketing model or similar role is strongly desired, including knowledge of essential marketing and sales principles.

Must demonstrate professionalism in dealing with clients and consumers while being able to maintain endurance and poise in highly active and fast-paced environments. Ability to work and sustain composure calmly and efficiently under high-pressure situations is desired. A strong sense of tact, etiquette, and positive vibes is expected.

You should be ambitious: Passionate and with an entrepreneur spirit to carve out your character and brand. We want to help craft your ideas into experiences. Nobody has a better pulse on this than you.

You should be dependable: Clients 100% rely on your attendance. There is nobody to replace you if you do not show up to an event.

You should know how to create emotion: The whole spectrum; Emotion increases engagement and recollection of that experience.

You should be cultural up-to-date: Consumers demand authenticity, and brands want to employ authentic point people to convey their message and experience.

You should be tolerant and generous: In exchange for time and attention, the consumer should receive a mutually beneficial exchange of value – your time, interest, character, and connection.

You should be share-worthy: the ultimate reciprocal action would be for the consumer or fan to share their experience with you on social media or with their crew.

Above are the preferred qualities BookModels values because its this specific profile of character which makes experiential modeling at festivals, such an impactful success.

Registering does not complete an application for the position, nor does it guarantee a contract or offer. Models are discovered, screened, and offered 1099 independent contracts for jobs by clients on the www.bookmodels.com platform. On occasion, BookModels represents clients and may contact you for direct opportunities on behalf of the client.

CREATE ACCOUNT

Position Background: Festival Culture

Fans attend festivals for three main reasons – the music, the art, and the cultural experience created by fusing the two. Festivals are positive, creative, unforgettable experiences that set an optimal environment to add more value to with experiential modeling.

Festivals are the pioneers of experience at the forefront of pushing boundaries to mind-blowing levels. Festival models are efficient vessels for brands, sponsors, and vendors to directly reach and engage their target audience when their auditory and visual perceptions are elevated to the highest levels.

Live music events offer attendees the opportunity of eye-opening, life-changing experiences in person, in a world where screen time increases daily. Festivals improve our mood, not only in real-time but far after the experience has ended. Festivals also strengthen our connections, not just with the music, but with people, brands, sharing, and memories.

Brands and companies are realizing and understanding the value of the festival consumer and are spending significant dollars connecting to the live music attendee. But are they actually creating a positive vibe and memory with the fan through an experiential moment? Festival models help accomplish the disconnect and simply make the connections real, lasting, and memorable.

People are constantly being deprived of human interaction, so to be approached and connect with a model is a fantastic experience that touches people with raw emotion. And the festival community and culture is perhaps the most perceptive and influential subset of consumers in our modern-day American society. So keep all of this in mind as its essential to building your unique marketing style and brand.

Additional Position Information:

Ask yourself or your friends what the most memorable and fun event attended in the past few years is, and if they have attended, most will say a music festival. More people are going to more music festivals than ever. We think this hockey stick growth continues as our lives turn more digital every day, and people become more deprived of experiences.

Festivals consume weeks and even months of a person’s time - weeks leading up to the event and weeks after. So to connect with your audience at the pinnacle of that months-long discovery, well, it is invaluable.

Festival models will be responsible for managing the marketing, exposure, and popularization of major up-and-coming brands, products, bands, and DJs. From small brand products such as glitter and face-wear to large brand conglomerates such as energy drinks and top apps.

You will work closely with client liaisons and directly with the sales & marketing teams of individual brands to understand the value proposition and buyer persona of the product or service, learn how to generate and capture leads, and learn how to represent them at festivals and events accurately.

You will educate and interact with the brand or sponsors target demographic audience, appealing to them in a professional manner while still maintaining a presence that embraces trending festival culture and etiquette. Persuade influential festivalgoers to engage in content creation and share their experience with you on social media.

As a festival model, you will essentially be the face of the company or entity you are representing for the duration of the event. It’s imperative you quickly establish and maintain throughout, all the principles and initiatives required from the client or sponsor. Be able to deliver clear purpose and value and solve festival consumer’s problems on the fly. We help provide you with these tools and strategies.

You will be promoting and representing Industries and categories like style, fashion, beauty, accessories, consumables, travel, tech, and more, which thrive immersed within a festival crowd. It is crucial to profile your audience and track objective metrics that provide the sponsors and brands with a means to measure their experiential marketing investments, especially long after the event ends.

BECOME A MODEL

About BookModels: The Company

BookModels is an ROI-focused experiential modeling company that offers innovative experience-based solutions to help brands and businesses connect with their target audience at festivals, live music, trade shows, expos, and a variety of other events.

With a base of models in over 90 cities, BookModels employs its network of clients, models, partners, brands, creative minds, and connections to deliver the most imaginative and innovative experiential model marketing campaigns that captivate, engage, add value, and invest in the event attendees overall experience.

We help to properly immerse brands deep into the core of understanding festival culture and community. And once absorbed, it is our job to stand out in the crowd. Our network of experiential festival models intends to enhance and freshen the way brands, sponsors, and clients use festivals to interact with their consumers.

BookModels strives to understand festivals, destination music experiences, festival culture, and community, to better serve and craft experiences for the brands, sponsors, vendors, and clients that rely on our services. Recently, we’ve created buyer personas for many brands and categories that find themselves relevant at festivals, and we intend to try and match up brands with as many in their buyer persona pool as possible.

Additional Details: FAQ

This is not a job description for full-time or part-time employment. These are 1099 independent contractor positions.

Models applying for these positions must be an adult over the age of eighteen and legally able to work in the US.

Must be able to tolerate sustained levels of loud noise, coupled with distracting and high energy environments, that include strobe and other lighting effects.

May work in varying and extreme temperatures ranging from below freezing to above 100+ degrees Fahrenheit.

The compensation varies by event and model type but ranges from $15 -$50 per hour with an average shift length of 4-8 hours.

Location varies by events located across the continental United States. Traveling is often required, and compensation for travel & accommodations varies by event and job.

If you have a large social media following, you may qualify to attend the festival or event as a social influencer to assist in content creation and sharing.

Please refer to the terms of the actual job contract for more information on compensation details, travel and accommodation, and other relevant details.

Next Steps

These are 1099 independent contractor positions. The above is not a job description for full-time or part-time employment. Models creating accounts for these positions must be an adult over the age of eighteen and legally able to work in the US.

If you are interested in working the 2020 festival season, please register at bookmodels.com to create a profile, note your interest & availability, upload a resume, access full position descriptions, manage events, and learn more.

GET DISCOVERED TODAY